Sabah Steps onto the Global Stage at ITB Berlin 2026

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Sabah Tourism Board Delegation

Julius Jeffery Jimit
Chief Executive Officer

Josephine Chai
Deputy Chief Executive Officer

Amy Ajak
Marketing Manager

Normegawati Sapian
Special Officer

Elsie Maria Marcus
Assistant Digital & Communications Manager

In March 2026, the pulse of global tourism will converge at Messe Berlin. Within the Malaysia Pavilion, the Sabah Zone will stand as a confident expression of North Borneo’s evolving destination narrative.

Sabah is not simply presenting landscapes. It is presenting depth.

From UNESCO-protected rainforests and rare wildlife encounters to world-class marine ecosystems and culturally rooted community experiences, Sabah offers a travel proposition defined by authenticity, sustainability and intention.

At Hall 26, Stand #103, the Sabah Tourism Board together with its selected industry partners will engage the international travel trade in focused dialogue. The objective is clear: to cultivate meaningful collaborations that translate into curated, high-value journeys for discerning global travellers.

ITB Berlin is more than a marketplace. It is a strategic arena where destinations define their relevance for the future of tourism. Sabah arrives prepared, aligned and forward-looking.

From 3 to 5 March 2026, the invitation is extended to global buyers, operators and media to discover how Sabah continues to refine its position as one of Southeast Asia’s most compelling nature and culture destinations.

Berlin becomes the meeting point.
Sabah becomes the story.

#FAVSTYLE #SabahTourism #ITBBerlin2026 #VisitMalaysia2026 #ExploreSabah



Location: Kota Kinabalu, Sabah, Malaysia

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