Sabah Steps onto the Global Stage at ITB Berlin 2026
Sabah Tourism Board Delegation Julius Jeffery Jimit Chief Executive Officer julius@sabahtourism.com Josephine Chai Deputy Chief Executive Officer josephine@sabahtourism.com Amy Ajak Marketing Manager amy@sabahtourism.com Normegawati Sapian Special Officer mega@sabahtourism.com Elsie Maria Marcus Assistant Digital & Communications Manager elsie@sabahtourism.com In March 2026, the pulse of global tourism will converge at Messe Berlin. Within the Malaysia Pavilion, the Sabah Zone will stand as a confident expression of North Borneo’s evolving destination narrative. Sabah is not simply presenting landscapes. It is presenting depth. From UNESCO-protected rainforests and rare wildlife encounters to world-class marine ecosystems and culturally rooted community experiences, Sabah offers a travel proposition defined by authenticity, sustainability and intention. At Hall 26, Stand #103, the Sabah Tourism Board together with its selected industry partners will engage the international trav...