FAVSTYLE Essentials

Meet the Sabah team at the Malaysia Pavilion during the Moscow International Travel & Tourism Exhibition (MITT) 2026 , held at the Crocus Expo International Exhibition Center, Moscow . Discover why Sabah, Malaysian Borneo is one of Asia’s most diverse and exciting travel destinations. From conquering Southeast Asia’s highest peak, Mount Kinabalu , to diving into the crystal-clear waters of the world-renowned Sipadan Island , Sabah promises unforgettable adventures for every kind of traveler. Beyond its breathtaking landscapes, Sabah is also home to more than 40 indigenous ethnic groups , each with their own unique traditions, heritage, and cultural stories waiting to be explored. Nature lovers can also journey along the Kinabatangan River , one of the best places in Borneo to witness incredible wildlife, including the world’s smallest elephant species, the Bornean pygmy elephant , in its natural habitat. Visit the Sabah team at MITT from 11–13 March 2026 to discover the remark...

Sabah is opening another window to the world, this time welcoming the charm of the French travel market with warm hospitality and strategic collaboration. The Sabah Tourism Board recently hosted a special networking dinner with French travel agents, media representatives and industry partners, aimed at strengthening tourism ties and raising awareness of Sabah as a unique destination for European travellers. Representing the Minister of Tourism, Culture and Environment Sabah, Sabah Tourism Board CEO Julinus Jeffery Jimit welcomed distinguished guests and introduced Sabah’s refreshed destination identity, “Explore Sabah, North Borneo.” During the evening, he highlighted how Sabah offers an exceptional blend of rich cultural heritage, thrilling adventure and breathtaking natural landscapes , positioning the state as a compelling destination for French travellers seeking authentic experiences. The event also celebrated the growing tourism connection between France and Malaysia , supp...