FAVSTYLE Essentials

A dedicated and amazing team of STB At the heart of Malaysia’s vibrant travel tapestry, the presence of Sabah Tourism Board at the prestigious MATTA Fair held in Malaysia International Trade and Exhibition Centre was nothing short of commanding. Leading this dynamic charge was CEO Julinus Jeffery Jimit , whose presence throughout the event unfolded like a masterclass in vision, connection, and purpose. Over several remarkable days in Kuala Lumpur , Julinus moved with quiet authority and genuine warmth, engaging seamlessly with industry players, government ministers, and members of the public. Each handshake carried intention. Each conversation sparked opportunity. His efforts did not merely represent Sabah, they elevated it, weaving its story into the broader narrative of global tourism with elegance and conviction. Thank you Malaysia Airlines Mr Faizal and Mr Albie Mr Shuib and Mr Mamat The response was resounding. Praise flowed from every corner of the exhibition halls, as stake...

Sabah Tourism Board recently hosted an exclusive media engagement and Raya luncheon at Hyatt Regency Kuala Lumpur at KL Midtown, curating an intimate yet purposeful gathering with leading media from across Peninsular Malaysia. Unveiling its renewed direction, “Explore Sabah,” the session offered a glimpse into the state’s evolving tourism vision as it moves towards the highly anticipated Visit Sabah 2027. With poised clarity, Joniston Bangkuai expressed appreciation for the media’s continued partnership, while confidently setting a target of 4 million visitor arrivals this year. Beyond ambition, Sabah is crafting something far more enduring—an identity defined by depth, authenticity, and distinction. The emphasis lies in refined storytelling —where Sabah’s cultural richness, pristine landscapes, and community-led experiences are not merely showcased, but thoughtfully curated into narratives that resonate with today’s discerning traveller. Reinforcing this direction, Julinus Jeff...

The rhythm of travel returns, and this time, it beats straight from the heart of Borneo. From 3–5 April 2026 , the Sabah Pavilion at MITEC Kuala Lumpur transforms into a vibrant gateway to one of Southeast Asia’s most captivating destinations. With close to 40 curated exhibitors , Sabah arrives not quietly, but like a festival of colour, culture, and opportunity. Step inside and you’re not just browsing travel packages, you’re stepping into possibility. From island escapes in Semporna to highland retreats in Kundasang, each booth tells a story waiting to be lived. Exclusive deals shimmer like hidden gems, while specially crafted packages invite you to experience Sabah not as a tourist, but as a storyteller in your own journey. But Sabah doesn’t stop at showcasing, it entertains. Visitors can dive into interactive experiences including: The Memory Card Challenge , unlocking glimpses of Sabah’s iconic attractions The nostalgic charm of the Binsulong Traditional Game High-ene...

Meet the Sabah team at the Malaysia Pavilion during the Moscow International Travel & Tourism Exhibition (MITT) 2026 , held at the Crocus Expo International Exhibition Center, Moscow . Discover why Sabah, Malaysian Borneo is one of Asia’s most diverse and exciting travel destinations. From conquering Southeast Asia’s highest peak, Mount Kinabalu , to diving into the crystal-clear waters of the world-renowned Sipadan Island , Sabah promises unforgettable adventures for every kind of traveler. Beyond its breathtaking landscapes, Sabah is also home to more than 40 indigenous ethnic groups , each with their own unique traditions, heritage, and cultural stories waiting to be explored. Nature lovers can also journey along the Kinabatangan River , one of the best places in Borneo to witness incredible wildlife, including the world’s smallest elephant species, the Bornean pygmy elephant , in its natural habitat. Visit the Sabah team at MITT from 11–13 March 2026 to discover the remark...

Sabah is opening another window to the world, this time welcoming the charm of the French travel market with warm hospitality and strategic collaboration. The Sabah Tourism Board recently hosted a special networking dinner with French travel agents, media representatives and industry partners, aimed at strengthening tourism ties and raising awareness of Sabah as a unique destination for European travellers. Representing the Minister of Tourism, Culture and Environment Sabah, Sabah Tourism Board CEO Julinus Jeffery Jimit welcomed distinguished guests and introduced Sabah’s refreshed destination identity, “Explore Sabah, North Borneo.” During the evening, he highlighted how Sabah offers an exceptional blend of rich cultural heritage, thrilling adventure and breathtaking natural landscapes , positioning the state as a compelling destination for French travellers seeking authentic experiences. The event also celebrated the growing tourism connection between France and Malaysia , supp...