Sri Pelancongan Sabah Strengthens Tourism Development Through Three Distinct Brands
KOTA KINABALU, SABAH – As a wholly owned subsidiary of the Sabah Tourism Board (STB), Sri Pelancongan Sabah (SPS) continues to play a strategic role in supporting and complementing the state’s tourism development agenda. Operating under the Ministry of Tourism, Culture and Environment Sabah, SPS focuses on enhancing Sabah’s tourism ecosystem through event management, destination marketing, and the promotion of local handicrafts and heritage products. Covering Events A fully functional website www.hellosabah.com Kadaiku Established in 1977, Sri Pelancongan Sabah has evolved into a dynamic tourism support organisation that works closely with STB to strengthen Sabah’s position as a leading tourism destination. Through the delivery of high-impact events, media engagement initiatives, and retail platforms that champion local artisans, SPS contributes to the growth and sustainability of the state's tourism industry. Today, Sri Pelancongan Sabah operates three distinct brands, each ser...