Posts

Showing posts with the label NEWS | Sabah Tourism

Sabah Fest 2026: Experience Sabah with Ibis Kuala Lumpur City Centre

Image
Kuala Lumpur welcomed a vibrant taste of Sabah as Sabah Fest 2026 brought the colours, flavours, culture and traditions of North Borneo to Kampung Kitchen, ibis Kuala Lumpur City Centre . The evening was honoured by the presence of The Honourable Datuk Jafry Bin Hj. Ariffin, Minister of Tourism, Culture & Environment, Sabah , who attended as the Guest of Honour for the special celebration. The event showcased the very best of Sabah, from its rich cultural heritage and distinctive cuisine to traditional music, handicrafts and diverse tourism experiences that continue to define Sabah as one of Malaysia’s most captivating destinations. Guests were treated to an array of Sabah-inspired flavours and culinary delights , captivating cultural performances, artisan crafts and engaging activities, offering an immersive glimpse into the heritage, traditions and vibrant spirit of Sabah. As Sabah builds momentum towards Visit Sabah 2027 , initiatives such as Sabah Fest play an important role ...

Where Education Meets Exploration: Sabah Strengthens Global Bridges Through Tourism, Science & Cultural Exchange

Image
Sabah continues to strengthen its position as a rising gateway for educational and cultural tourism as Sabah Tourism Board welcomed a distinguished courtesy visit from the Shenzhen Federation of Science Popularization Education Bases on May 18. The 12-member delegation, led by Secretary General Xin Shi Min , was warmly received by STB Chief Executive Officer Julinus Jeffrey Jimit , Deputy CEO Tay Shu Lan and Marketing Manager for the China market Aboni Loong . The high-level engagement explored visionary collaborations in educational tourism, marine education, science and technology partnerships, as well as bespoke learning programmes designed for student groups from China’s thriving Greater Bay Area. Framed by Sabah’s rich biodiversity, coastal wonders and evolving innovation landscape, the discussion reflects a growing international interest in the state as a destination where knowledge, culture and experiential travel converge with purpose and prestige.

Intan Rose: The Living Legacy of Lahad Datu’s Idahan Heritage An Exclusive Feature by Sabah Tourism

Image
  Photography & Courtesy of Sabah Tourism Where the eastern horizon of Lahad Datu meets ancient limestone sentinels, a story of inheritance, prestige, and quiet power unfolds—one carried not in ink, but in ritual. For centuries, the distinguished Idahan people have held sovereign custodianship over nature’s most coveted delicacy: edible bird’s nests. Within the sacred chambers of Madai Cave , Baturong Cave , Segarong Cave , and Tepadong Cave , this rare harvest is elevated beyond commerce—becoming a lineage, a rite, a legacy whispered through generations. Each delicate nest, gathered with reverence, carries the weight of history and the quiet dignity of a people deeply entwined with their land. This noble tradition reaches its crescendo during the annual Salag Festival —a celebration not merely of harvest, but of identity itself. It is here that culture is not displayed, but embodied; not preserved, but lived with elegance and pride. Introducing Intan Rose —a luminous daughter...