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Sri Pelancongan Sabah Strengthens Tourism Development Through Three Distinct Brands

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KOTA KINABALU, SABAH – As a wholly owned subsidiary of the Sabah Tourism Board (STB), Sri Pelancongan Sabah (SPS) continues to play a strategic role in supporting and complementing the state’s tourism development agenda. Operating under the Ministry of Tourism, Culture and Environment Sabah, SPS focuses on enhancing Sabah’s tourism ecosystem through event management, destination marketing, and the promotion of local handicrafts and heritage products. Covering Events A fully functional website www.hellosabah.com Kadaiku Established in 1977, Sri Pelancongan Sabah has evolved into a dynamic tourism support organisation that works closely with STB to strengthen Sabah’s position as a leading tourism destination. Through the delivery of high-impact events, media engagement initiatives, and retail platforms that champion local artisans, SPS contributes to the growth and sustainability of the state's tourism industry. Today, Sri Pelancongan Sabah operates three distinct brands, each ser...

Strengthening Tourism Through Strategic Collaboration - Hello Sabah as Media Partner for The Signature Food Fest 5th Edition 2026

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The Editor-in-Chief of Favstyle Magazine , Mr. Alfred Allen Ginsos , recently paid a courtesy visit to Sri Pelancongan Sabah , marking a significant step forward in fostering meaningful collaboration within Sabah’s tourism landscape. The visit served as an official platform to present updates on the upcoming Signature Food Fest 5th Edition 2026 , while also unveiling an exciting collaboration, with Sri Pelancongan Sabah coming on board as the “Media Partner” for the festival. This strategic alliance is set to amplify the event’s reach while positioning Sabah as a vibrant culinary and travel destination. Adding to this new chapter, Sri Pelancongan Sabah has recently relocated its office to Menara MAA, signalling a refreshed phase of growth and accessibility. Meanwhile, Kadaiku , a key cultural retail space, is currently undergoing renovation, paving the way for an enhanced visitor experience that celebrates Sabah’s rich heritage. As a newly established media house, Favstyle Magazine ...