Leading Sabah Forward: STB CEO Julinus Jeffery Jimit at the Helm of a New Tourism Era

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A dedicated and amazing team of STB

At the heart of Malaysia’s vibrant travel tapestry, the presence of Sabah Tourism Board at the prestigious MATTA Fair held in Malaysia International Trade and Exhibition Centre was nothing short of commanding. Leading this dynamic charge was CEO Julinus Jeffery Jimit, whose presence throughout the event unfolded like a masterclass in vision, connection, and purpose.




Over several remarkable days in Kuala Lumpur, Julinus moved with quiet authority and genuine warmth, engaging seamlessly with industry players, government ministers, and members of the public. Each handshake carried intention. Each conversation sparked opportunity. His efforts did not merely represent Sabah, they elevated it, weaving its story into the broader narrative of global tourism with elegance and conviction.


Thank you Malaysia Airlines



Mr Faizal and Mr Albie


Mr Shuib and Mr Mamat

The response was resounding. Praise flowed from every corner of the exhibition halls, as stakeholders and visitors alike recognised the clarity of direction and renewed energy he brought to the table. Under his leadership, Sabah is not just positioning itself as a destination, but as an experience, a living canvas of culture, nature, and authenticity waiting to be explored.



This year’s MATTA Fair marked more than participation. It signaled a new chapter. A refined purpose. A bold direction. From immersive destination storytelling to strategic engagement, the Sabah Tourism Board showcased a future-forward approach that resonates with today’s global traveller.

In his message of gratitude, Julinus extended heartfelt appreciation to both the Sabah delegation and the Kuala Lumpur team whose seamless coordination and dedication ensured the success of this showcase. The spirit of Malaysian hospitality was not only presented, it was felt, deeply and sincerely, by all who visited.


Briefing to visitors on Sabah's sustainability effort from protecting and conservation initiative to Sabah's forest, marine parks, wildlife, culture and community empowerment.



YB Datuk Joniston Bangkuai, Assistant Minister to the Sabah Chief Minister and Chairman of Sabah Tourism Board

As Sabah continues to rise as one of Southeast Asia’s most captivating destinations, the call is clear. The gateway is open. The journey awaits.

Let us stand behind this vision and champion the efforts of the Sabah Tourism Board in bringing Sabah, Malaysia to the world stage as a destination of wonder, depth, and unforgettable beauty.

#exploresabah
#STB
#sabahtourismboard

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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