Sabah Hospitality Fiesta (SHF) 2026 & Sabah Hospitality Expo (SOHEX) 2026 - Bringing Sabah to the World Through Hospitality. Feature in Favstyle Magazine

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In the heart of Kota Kinabalu, where Sabah’s distinctive culture, tourism appeal and hospitality spirit converge, Sabah Hospitality Fiesta (SHF) 2026 and Sabah Hospitality Expo (SOHEX) 2026 are set to create a significant gathering for the region’s hospitality and tourism industry.

Presented under the powerful theme, “Bringing Sabah to the World Through Hospitality,” the event celebrates the people, businesses, brands and industry professionals who collectively shape Sabah’s hospitality landscape while creating a platform for stronger connections and greater opportunities.

A Celebration of Sabah Hospitality

More than an exhibition, Sabah Hospitality Fiesta 2026 brings together the wider hospitality ecosystem in an environment designed for engagement, discovery and industry interaction.

At the centre of the programme is Sabah Hospitality Expo (SOHEX) 2026, positioned as “The Region’s Largest Hospitality Event.” SOHEX provides a dedicated platform where hospitality-related businesses and industry stakeholders can showcase their offerings, establish new connections and explore potential business opportunities.

The overarching message is clear:

Stronger Industry Connections • Greater Opportunities

From accommodation and food and beverage to tourism, conventions, events and supporting services, the hospitality industry is a vast network of interconnected businesses. SHF and SOHEX 2026 provide a meeting ground for these different sectors to come together under one roof.

Sabah Hospitality Fiesta (SHF) 2026 & Sabah Hospitality Expo (SOHEX) 2026
An official initiative of the Malaysian Association of Hotels (MAH), Sabah & Labuan Chapter

20–22 November 2026 | SICC, Kota Kinabalu

SOHEX 2026 will take place from 20 to 22 November 2026 at the prestigious Sabah International Convention Centre (SICC), Kota Kinabalu.

The three-day exhibition will operate according to the following schedule:

Friday, 20 November 2026
9:00 AM – 8:00 PM

Saturday, 21 November 2026
9:00 AM – 8:00 PM

Sunday, 22 November 2026
9:00 AM – 5:00 PM

Set against one of Kota Kinabalu’s leading convention venues, the event creates a prominent stage for businesses, professionals and organisations connected to Sabah’s hospitality and tourism industries.

Bringing Sabah to the World

The theme, “Bringing Sabah to the World Through Hospitality,” captures the wider vision behind the event.

Hospitality is one of the most powerful ways a destination introduces itself to the world. Every hotel stay, dining experience, event, convention, tour and personal interaction contributes to how visitors remember a destination.

For Sabah, that story is particularly rich.

Its hospitality industry connects the state’s tourism assets with the people and businesses that transform a visit into an experience. SHF and SOHEX 2026 provide a platform to celebrate that connection while opening doors for industry collaboration and commercial engagement.

A Strong Network of Industry Partners

The event brings together organisations from tourism, hospitality, conventions, education and business, creating a broad network of support.

Jointly Organised By

Ministry of Tourism, Culture and Environment Sabah
ATI College
Sabah International Convention Centre
Kementerian Pelancongan, Kebudayaan dan Alam Sekitar Sabah
Sabah Convention Bureau

Supported By

Malaysia Convention & Exhibition Bureau
Meet in Malaysia
Visit Malaysia 2026

Strategic Partner

Sabah China Chamber of Commerce (SCCC)

The participation of these organisations reflects the event's connection to Sabah's tourism, convention, education and business ecosystem.

Where Connections Become Opportunities

One of the defining elements of SOHEX 2026 is its emphasis on meaningful industry connections.

For exhibitors, hospitality businesses and participating organisations, the expo provides an opportunity to introduce products and services, strengthen brand visibility, meet industry peers and explore potential collaborations.

For visitors, it offers an opportunity to discover the businesses, ideas and developments shaping the hospitality landscape.

The result is an environment built around one central idea:

Connection creates opportunity.

The Lucky Draw

Adding an element of excitement to the event is the SOHEX Lucky Draw, with participation available for a minimum spend of RM30.

Alongside the business and industry focus, the lucky draw adds an engaging visitor experience to the three-day hospitality celebration.

Connect with SHF & SOHEX 2026

For enquiries, the event team can be contacted through:

+6016 835 3888
+6016 804 2398

Email: sohexborneo@gmail.com

Social Media: @SabahHospitalityFiesta

Location: Kota Kinabalu, Sabah, Malaysia

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