26th Sabah Hospitality Fiesta Set to Bring Sabah to the World Through Hospitality - Feature in FAVSTYLE Magazine

KOTA KINABALU, SABAH | 24 SEPTEMBER 2026 — The 26th Sabah Hospitality Fiesta (SHF) is set to return with a renewed focus on showcasing the strength, diversity and potential of Sabah’s hospitality industry under the theme “Bringing Sabah to the World Through Hospitality.”

The announcement was made during a press conference held on 24 September 2026 at the rooftop of Howard Johnson by Wyndham Kota Kinabalu, bringing together representatives from the hospitality, tourism, food and beverage sectors, as well as supporting industry partners.

Held alongside the Sabah Hospitality Expo (SOHEX), the 26th edition of Sabah Hospitality Fiesta will provide an important platform for industry players to connect, exchange ideas and showcase products, services and expertise across Sabah’s hospitality ecosystem.

The combination of SHF and SOHEX brings together two complementary elements of the industry: the celebration and recognition of Sabah’s hospitality community, alongside an exhibition platform where businesses, suppliers and industry professionals can present their products and capabilities.

As Sabah continues to develop its tourism and hospitality landscape, initiatives such as the Sabah Hospitality Fiesta provide valuable opportunities for businesses and industry practitioners to strengthen relationships, explore collaboration and highlight the people and organisations behind the state’s visitor experience.

The 2026 edition is supported by a wide network of industry partners, with Nestlé Professional named as the Main Sponsor, alongside various co-sponsors and supporting organisations from the food, beverage and hospitality sectors.

At the heart of this year’s event is the theme “Bringing Sabah to the World Through Hospitality,” highlighting the role hospitality plays in introducing Sabah to domestic and international visitors.

From hotels and restaurants to suppliers, tourism businesses and hospitality professionals, every segment of the industry contributes to the overall visitor experience and, ultimately, to how Sabah is experienced and remembered as a destination.

More than simply an industry gathering, the 26th Sabah Hospitality Fiesta and Sabah Hospitality Expo will serve as a meeting point for Sabah’s hospitality community, creating opportunities for networking, collaboration, knowledge exchange and business engagement.

Sabah’s appeal extends far beyond its spectacular landscapes. Its distinctive culture, cuisine, traditions and experiences form an important part of the destination story, while the hospitality industry serves as the bridge connecting visitors with those experiences.

The 26th Sabah Hospitality Fiesta and Sabah Hospitality Expo therefore arrive at an important time for the state’s tourism and hospitality sector, celebrating the businesses, professionals and partners who continue to shape Sabah’s hospitality landscape.

Bringing Sabah to the world may begin with a destination, but it is hospitality that gives visitors a reason to remember it.