ARU BY THE SEA OFFICIALLY OPENS AT TANJUNG ARU, USHERING IN A NEW ERA OF COASTAL LIFESTYLE

Along the celebrated shores of Tanjung Aru, a new lifestyle destination has officially entered Kota Kinabalu’s coastal scene.

On Saturday, 26 September 2026, Aru By The Sea marked its Grand Opening at 2nd Beach, Tanjung Aru, bringing together distinguished guests, industry personalities, strategic partners, media representatives and invited guests for an elegant afternoon celebrating the beginning of a new chapter.

Set against one of Sabah’s most recognisable coastal landscapes, the opening introduced Aru By The Sea as a destination shaped by its seaside setting, relaxed atmosphere and lifestyle-oriented vision.

AN AFTERNOON OF DISTINCTION

The celebration commenced from 3.00pm with the arrival of invited guests, special guests, strategic partners and members of the media, followed by the arrival of VIPs and guests of honour.

The occasion was further distinguished by the arrival of YB Datuk Fairuz Bin Renddan, Pembantu Menteri Kerajaan Tempatan & Perumahan Sabah, who was invited to officiate the Grand Opening.

Among the distinguished media representatives present were Mr Roodwill Ginik and Mr David Kevin from TVSABAH, who attended alongside the CEO of TVSABAH to witness the official opening and commemorate this significant milestone.

Also present was FAVSTYLE Magazine, represented through its editorial and media platform under the leadership of Mr Alfred Allen Ginsos, Editor-in-Chief, documenting the occasion as part of its continuing coverage of Sabah's evolving lifestyle, hospitality, food, travel, business and destination landscape.

The event also attended by 

KK Teh Ping & I Love Sabah!! - KOL 

 

A CEREMONY ROOTED IN MEANING

The official programme opened with a prayer delivered by Ustaz Muzayyin Bin Marsip Al Hafiz, Mudir of Madrasah Pendidikan Tahfiz Al-Quran Nurul Furqan, Kg. Sri Pandan, setting a dignified and meaningful tone for the afternoon.

Guests were then introduced to the world of Aru By The Sea through a specially prepared video montage, offering an insight into the destination and its vision.

This was followed by a welcoming address from YBhg. Encik Sharif Aeman Azhari Bin Razis, Founder of Aru By The Sea, who shared the aspirations behind the new coastal destination.

The programme continued with an address by YBhg. Datuk TPr Alijus @ Mohd Ali Bin Sipil, Pengurus Besar Tanjung Aru Eco Development Sdn. Bhd., before the highly anticipated official address and opening ceremony delivered by YB Datuk Fairuz Bin Renddan.

At 4.50pm, the afternoon reached its defining moment with the Grand Opening Gimik of Aru By The Sea, officially marking the destination's arrival on Kota Kinabalu’s coastal lifestyle map.

A commemorative gift was subsequently presented to the officiating guest, followed by an official photography session that captured the personalities and partners behind this memorable milestone.

WHERE THE SEA MEETS THE CITY

More than a ceremonial launch, the opening of Aru By The Sea represents another chapter in the continuing evolution of Kota Kinabalu’s lifestyle and leisure landscape.

Its location at 2nd Beach, Tanjung Aru, places the destination within one of Sabah’s most recognisable coastal environments, where the rhythm of the sea, open skies and distinctive character of Tanjung Aru provide a naturally compelling backdrop.

For a city increasingly defined by its relationship with the coast, destinations such as Aru By The Sea add another layer to the experience of Kota Kinabalu, creating spaces where leisure, social encounters and destination culture can converge.

The Grand Opening offered guests the first opportunity to experience the setting, connect with the people behind the destination and gain a closer appreciation of its lifestyle positioning.

AN ELEGANT COASTAL GATHERING

Following the formal proceedings, the atmosphere transitioned into a more relaxed afternoon reception.

Guests, industry representatives, strategic partners and members of the media gathered to mingle, exchange conversations and celebrate the occasion while enjoying refreshments and live singing performances.

The transition from ceremony to social gathering reflected the character of the destination itself: polished yet relaxed, contemporary yet closely connected to the natural appeal of Tanjung Aru.

Against the coastal backdrop, the afternoon unfolded as an intimate celebration of people, partnerships and possibilities.

A DESTINATION WITH A VISION

Aru By The Sea now joins the growing portfolio of lifestyle destinations contributing to Kota Kinabalu’s evolving hospitality and leisure scene.

Its coastal location gives it an inherent sense of place, while its lifestyle-focused positioning opens the door to a broader range of social and leisure experiences.

The Grand Opening was therefore more than the unveiling of a new establishment. It was an introduction to a destination, a community of partners and a vision for how the iconic Tanjung Aru setting can continue to inspire new experiences.

As Kota Kinabalu develops into an increasingly dynamic destination for locals, visitors and the wider regional market, Aru By The Sea enters the scene at a moment when coastal lifestyle experiences continue to take on a distinctive place within the city's identity.

MEDIA & LIFESTYLE SPOTLIGHT

The presence of TVSABAH, represented by Mr Roodwill Ginik and Mr David Kevin together with the CEO of TVSABAH, underscored the importance of media engagement in documenting the occasion and introducing Aru By The Sea to a wider Sabah audience.

Meanwhile, FAVSTYLE Magazine, under the editorial leadership of Mr Alfred Allen Ginsos, Editor-in-Chief, was present to document the milestone as part of its ongoing editorial coverage of Sabah's most notable lifestyle, hospitality, food, travel, business and destination developments.

The afternoon concluded at approximately 5.30pm, following an elegant celebration attended by the officiating guest and distinguished guests.

With its doors now officially open, Aru By The Sea takes its place along the shores of Tanjung Aru, beginning a new chapter where coastal surroundings, lifestyle and social experiences meet.

For Kota Kinabalu, it is another invitation to experience the city from a different perspective: with the sea as its backdrop and Tanjung Aru as its setting.