REGISTRATION OFFICIALLY OPENS FOR THE 26TH SABAH HOSPITALITY FIESTA 2026 AND SOHEX 2026 A Grand Celebration of Hospitality Excellence Returns to Sabah

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REGISTRATION OFFICIALLY OPENS FOR THE 26TH SABAH HOSPITALITY FIESTA 2026 AND SOHEX 2026

A Grand Celebration of Hospitality Excellence Returns to Sabah

KOTA KINABALU, SABAH – The hospitality industry is set to witness one of its most anticipated annual gatherings as the 26th Sabah Hospitality Fiesta (SHF) 2026 officially opens registration for participants, competitors, industry professionals, and hospitality enthusiasts from across the region.

Scheduled to take place from 20 to 22 November 2026 at the prestigious Sabah International Convention Centre (SICC), the three-day event promises a larger, more dynamic, and impactful experience than ever before.

Recognized as a cornerstone event for Sabah's hospitality sector, SHF 2026 will bring together industry leaders, emerging talents, culinary professionals, hotel operators, tourism stakeholders, educators, and aspiring hospitality practitioners under one roof to celebrate excellence, innovation, and professional development.

Visitors can look forward to a vibrant programmed featuring competitive showcases, networking opportunities, knowledge-sharing sessions, industry engagement activities, and inspiring talent demonstrations designed to elevate hospitality standards throughout the region.

Bigger Opportunities, Stronger Connections

This year's edition is expected to raise the bar with expanded competition categories, enhanced industry participation, and greater opportunities for professional growth.

Participants will benefit from:

• Expanded hospitality and culinary competitions
• Valuable networking opportunities with industry leaders
• Professional development and knowledge exchange
• Enhanced exposure for emerging talents
• New collaborations and business opportunities
• An inspiring platform celebrating hospitality excellence

With participation slots expected to fill quickly, organizers encourage interested individuals and organizations to secure their registration early.




SOHEX 2026: Sabah's Premier Hospitality Expo

Running alongside the fiesta is the highly anticipated Sabah Hospitality Expo (SOHEX) 2026, offering businesses and industry partners an exceptional platform to showcase products, services, technologies, and innovations to the hospitality market.

SOHEX 2026 presents a strategic opportunity for exhibitors to strengthen brand visibility, engage directly with key decision-makers, build meaningful partnerships, and explore new market opportunities within Sabah's thriving tourism and hospitality ecosystem.

Exhibition booth reservations are now officially open.

Positioning Brands at the Forefront of Hospitality

As Sabah continues to strengthen its position as a leading tourism and hospitality destination, SHF 2026 and SOHEX 2026 serve as important catalysts for industry advancement, innovation, and sustainable growth.

The event is expected to attract significant participation from hotels, resorts, restaurants, food and beverage suppliers, tourism organizations, hospitality educators, technology providers, entrepreneurs, and government agencies committed to elevating industry standards.

Registration & Enquiries

Sabah Hospitality Fiesta 2026 (SHF 2026)

For registration details, competition information, and official Rules & Regulations, interested participants are encouraged to contact:

📞 +6014-704 6272
📞 +6012-829 1339

Exhibition Enquiries – (SOHEX 2026)

For exhibition booth reservations and partnership opportunities:

Ms Tan Zia Yi
📞 +6016-804 2398

Ms Apple Tan
📞 +6016-835 3888

The 26th Sabah Hospitality Fiesta and SOHEX 2026 are poised to once again become a landmark gathering that celebrates talent, innovation, professionalism, and excellence within Sabah's hospitality industry.

Industry professionals, aspiring talents, exhibitors, and stakeholders are encouraged to mark their calendars and be part of this remarkable showcase of hospitality excellence.

20 – 22 November 2026
Sabah International Convention Centre (SICC), Kota Kinabalu

Location: Kota Kinabalu, Sabah, Malaysia

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