Borenos Fried Chicken: A 100% Sabahan Brand, Rising Through Remarkable Milestones FAVSTYLE Media Magazine Congratulates the Borenos Team

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FAVSTYLE Media Magazine extends its warmest congratulations to Borenos Sdn Bhd and the entire Borenos Fried Chicken team on the official grand opening of its Imago branch on 20 August 2026.

For a proudly 100% Sabahan brand, this latest milestone represents far more than the opening of another outlet. It marks another chapter in a journey shaped by local entrepreneurship, culinary identity, customer trust and an ambition to take a homegrown brand further.










An Exclusive FAVSTYLE Media Moment

Adding to the significance of the occasion, FAVSTYLE Media Magazine had the special privilege of being the only lifestyle magazine invited to witness and cover this remarkable grand opening, providing an exclusive editorial perspective on an important milestone for one of Sabah's homegrown food brands.

The occasion was also attended by members of the wider FAVSTYLE Media associate team and media network, including MY KKCity represented by Omar Willie; Sabah KOL Media Alliance represented by Belinda Willie; Kevin Claine Media & Arts; Delicious Borneo; and GO TAG Malaysia.




Together, the presence of this creative and media collective reflected the growing ecosystem surrounding Sabah's lifestyle, food, tourism and digital media landscape.

The grand opening was officiated by YB Datuk Seri Panglima Masidi Manjun, Deputy Chief Minister II and Minister of Finance of Sabah, marking an important new chapter as Borenos continues to strengthen its presence within Kota Kinabalu's dynamic culinary and lifestyle landscape.












A Sabahan Journey Built on Milestones

The Borenos story has unfolded progressively, with each achievement adding another layer to the brand's identity and credibility.

2015 | Halal Certification

Borenos obtained its Halal Certificate, an important milestone that strengthened the brand's commitment to quality, trust and serving the Malaysian community.

2017 | Most Popular Award

Borenos Fried Chicken received the Most Popular Award at the 4th Edition of The Signature Food Fest, reflecting the brand's strong connection with local diners and its growing popularity within Sabah's food scene.




2026 | BrandLaureate World Halal BestBrands Awards

In 2026, Borenos continued its journey of recognition with an achievement at the BrandLaureate World Halal BestBrands Awards 2026, adding another prestigious accolade to its growing portfolio.

2026 | Imago Grand Opening

The official opening of the Borenos Imago branch on 20 August 2026 represents another significant step forward, bringing a proudly Sabahan food brand into one of Kota Kinabalu's prominent lifestyle destinations.






A Vision to Unite Malaysians Through Food

At the heart of Borenos is an ambitious vision: to strive to become Malaysia's most-loved local fast food brand, uniting all Malaysians through food that represents their culture and hospitality.

It is a vision that places Borenos beyond the role of simply serving fried chicken. It is about creating connections through food, celebrating Malaysian culture and expressing the warmth of genuine hospitality.






A Mission Rooted in Comfort, Quality & Hospitality

Its mission is equally distinctive: to become the comfort food that satisfies all Malaysians' cravings with fresh, high-quality meals and warm, genuine service.

This philosophy places the customer experience at the center of the brand, bringing together food quality, freshness and the familiar warmth of Malaysian hospitality.





Three Dots. Three Promises.

Even the Borenos logo carries meaning.

The three dots within the "O" represent three fundamental promises:

Great Taste
Flavors created to satisfy.

Made Fresh
Food prepared with freshness and quality in mind.

Clean Place
A clean, comfortable and welcoming environment for customers.




Three simple promises, yet together they communicate the essence of the Borenos experience: great food, freshness and hospitality.

From Sabah to a Bigger Malaysian Dream

Borenos Fried Chicken represents an increasingly meaningful story within Sabah's food and lifestyle landscape: the rise of homegrown brands with the ambition to grow beyond their home state while retaining the identity and values that shaped them.




From obtaining its Halal certification in 2015, to receiving the Most Popular Award in 2017, to achieving further brand recognition in 2026, the journey demonstrates how consistency, quality and customer connection can create lasting momentum.

The Imago opening is therefore more than another store opening.

It is a celebration of how far a 100% Sabahan brand can go when its roots remain firmly connected to the community from which it emerged.








For FAVSTYLE Media Magazine, Borenos represents the kind of local success story worth celebrating: a Sabahan brand building its identity one milestone at a time, while carrying the flavour, spirit and hospitality of Sabah into a bigger Malaysian conversation.

From all of us at FAVSTYLE Media Magazine, congratulations to Borenos Sdn Bhd and the entire Borenos Fried Chicken team.

May the next chapter be even bigger, bolder and more flavourful.

From Sabah, for Malaysians. From one milestone to the next, the Borenos story continues. 

#FAVSTYLEMediaMagazine #FAVSTYLE #BorenosFriedChicken #Borenos #BorenoSdnBhd #100PercentSabahan #SabahBrand #SabahMade #TheSignatureFoodFest #MostPopularAward #BrandLaureate #WorldHalalBestBrandsAwards #HalalBrand #ImagoMall #GrandOpening #KotaKinabalu #Sabah #SabahFood #SabahGastronomy #FoodAndLifestyle #MYKKCity #SabahKOLMediaAlliance #KevinClaineMediaAndArts #DeliciousBorneo #GOTAGMalaysia

Location: Kota Kinabalu, Sabah, Malaysia

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